B2B Software · Inbound Sales

A B2B team stopped losing warm leads to voicemail.

DynamicPoint is a B2B software company selling into finance and operations teams. Their inbound sales line was catching interested buyers — and dropping the warmest ones straight to voicemail during off-hours. MetisPro now answers every call, qualifies against ICP, and books directly into rep calendars.

3.1×
Meetings from inbound calls
24/7
Call answer coverage
18min
Avg. call-to-calendar time

The problem

Fast take
  • Paid ad spend was reaching prospects — then dropping them at voicemail.
  • 5 reps couldn't cover every call across time zones.
  • After-hours buyers hit a generic voicemail that felt off-brand.

DynamicPoint runs paid campaigns that drive inbound calls. Every unanswered call is money spent to reach a prospect and then dropped on the floor. Their sales team of five reps couldn't cover every call across time zones — and buyers researching after hours were routing to a generic voicemail that felt nothing like their brand.

What we built

Fast take
  • Lightweight ICP qualification on every inbound call: industry, team size, current tooling.
  • Books directly into the right rep's calendar by region and vertical.
  • Every call becomes a HubSpot contact with transcript and disposition tag — ready for the rep.

MetisPro answers every inbound sales call, runs a lightweight ICP qualification (industry, team size, current tooling), captures notes, and books the caller directly into the appropriate rep's calendar based on region and vertical. Every call becomes a HubSpot contact with a full transcript and disposition tag before the rep sees it.

Deployment took ten days. Integration: HubSpot for CRM, Calendly for scheduling, Slack for real-time rep notifications on high-intent calls.

"We doubled our meetings from inbound in the first month. Not because we bought more ads — because we finally stopped throwing away the calls we were already getting."

— DynamicPoint Sales Leadership

The result

Fast take
  • 3.1× meetings booked from inbound in 60 days.
  • From missing 40% of calls to answering 100%.
  • Under 18 minutes from call pickup to meeting on the rep's schedule.

Meetings booked from inbound calls jumped 3.1× in the first 60 days. The five-rep team went from missing 40% of calls to answering 100%. Average call-to-calendar time is now under 18 minutes — from the moment MetisPro picks up to the moment the meeting is on a rep's schedule.

Turning inbound into calendar time?

MetisPro plugs into HubSpot, Salesforce, Attio, and Calendly. Book a demo and we'll walk through your pipeline.

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